News
IMPA Family | Our Investment in Facere
Aug 27, 2025
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James

Electronic Health Records (EHR) and Practice Management Systems (PMS) moved medical records from paper to computers and the cloud, but they also chained healthcare professionals back to keyboards and fax machines. Time that once belonged to patients is now consumed by endless paperwork. Funds that should have been allocated to new drugs, new equipment, and new therapies are instead sunk, year after year, into repetitive, inefficient, yet unavoidable administrative tasks. In 2023, U.S. healthcare spending reached $4.9 trillion, and approximately 30% of that—around $1.5 trillion—was spent on non-clinical processes.

The largest portion of that $1.5 trillion is labor: scheduling, triage, referrals, reimbursements... From general practitioners (GP) to specialist clinics, to the front-desk staff, nurses, and back-office teams in general hospitals, nearly everyone is trapped in a cycle of transcribing, confirming, following up, and verifying. Human resources are expensive and scarce, training costs are high, and turnover is even higher. This scarce resource is locked in administrative processes, forcing patients to wait in line—and lives to wait in line.

Why can't EHR/PMS solve this? Because they only "move data online"; they cannot "translate intent into action." A cancellation over the phone, a rescheduled appointment in an email, or a referral from a fax machine all require human eyes to recognize, human minds to interpret, and human hands to distribute. As a result, doctors have their schedules set in the system, yet patients can't find an open slot. Nurses stay by the phone late into the night, yet still can't answer every call for help.
The creation of Facere began with a true and painful story. During the pandemic, our founder, Bin, returned to Sydney and joined a publicly listed tech company as a Director of Engineering. A colleague's son and mother, struggling with depression, made a late-night call for help. Due to a shortage of staff, no one answered. The call ended in tragedy. The weight of those two lives prompted Bin to resign and dedicate himself to using AI to answer the calls that would otherwise go unanswered.

After two years of navigating the razor's edge of medical-grade precision and compliance, a team of fewer than ten people launched two products:
AI Voice Assistant—A phone assistant that understands patients' accents, emotions, and unspoken intentions.
Workflow Automation—A system that automatically breaks down every call and email, assigns tasks, and follows up until the loop is closed.
Although still in its early stages and not yet perfect, upon release, the product quickly penetrated the notoriously conservative and closed healthcare market, and the monthly revenue increased by over 50% MoM. Many clients eagerly said, "I want it yesterday." The team's size can no longer keep up with the immense market demand, and the Australian market is just the tip of the iceberg compared to the United States.
We are incredibly honored to stand with Facere.
From the founder: Let every call be answered with care, Let every referral find the shortest path, Let healthcare professionals return to their patients' side, Make healthcare more accessible! —— Bin